In the Intrest Media era, the algorithm finds your audience — you just need to know what to post.
The Founder
I spent over a decade at TMZ — rising from Producer to Reporter, Senior Producer, and ultimately Bureau Chief, one of the most senior editorial roles at one of the most powerful media companies in the world. I wasn't just watching viral content happen. I was making it.
I learned exactly how stories get found, why some content explodes and most disappears, and what the algorithm actually rewards. Now I teach it. Whether you're a business owner who's never made a reel or a creator with 50K followers who's plateaued — I can show you what changes everything.
Work With Us
The Personal Media Business Accelerator
Starting June 1st. 25 spots only.
Intrest Media Retainer
For established businesses ready to get serious.
Starting at
Meet Tyson. Your Personal Media Business Assistant. Powered by AI.
Built by someone who spent a decade inside TMZ.
Tell Tyson about your business. Get a content strategy built around what the algorithm is actually rewarding in your niche right now.
Tyson isn't a generic AI. It's trained on a decade of real media industry knowledge — the same instincts that drove TMZ's content machine.
No more guessing. No more wasted content. Every post Tyson helps you create is designed to find the audience already looking for you.
Tyson doesn't make you sound like everyone else. It helps you post more of what makes you — you — and makes sure the right people see it.
Free early access for the first 500 people who sign up.